How to seduce the Internet user with the contents
The contents are a king, as said Bill Gates. This inescapable, so well thought and worked tool, boosts your visibility and the profitability of your activities.
Indeed, a well-kept content are an essential criterion which influences positively a quality traffic. If the qualified traffic is reached, the percentage of conversion of the visitors will be more favourable.
It is necessary to know that Google sanction sites at strong rebound rate, where the visitors navigate little, even do not return. And to satisfy the requirements of Googlebots (Web swim the crawl or Web spider), it is important to master the good techniques, in this particular case the optimization of the contents.
By optimizing at best the contents of your Web site, you put the odds in your favor regarding natural referencing, what will increase your return on investment (ROI).
Major element of the one site SEO (Search Engine Optimisation), the contents exactly has to meet the expectations of visitors. He must be fluid, readable and original to get their attention. The search engine favours the original contents and grants them a better positioning compared with those who are uninteresting in the eyes of the Internet user.
The good techniques to look after the contents
The contents which arouses the interest are the one which will hold attention and who answers faithfully the requests of the visitor. To do it, think in he: draft in playing on the famous laws of closeness (use terms close to the Internet user). Draft texts according to your target, adapt the tone and bring to it of the user-friendliness. You will add then the keywords to optimize the part referencing – while knowing that these 2 factors are inevitably connected.
Put forward your products and services – It is what interests first and foremost the Internet user – rather than your route and experience. Do not hesitate to sell your values on your site and make convey a clear message which differentiates you other persons receiving benefits in the same domain as you.
To have an optimal referencing, place the good keywords in the hot zones:
- Titles (Securities)
The writing of the finished and optimized content (fluid content, no lack of spelling, interpelling title, etc.), it’s time to work on the layout. Include titles, paragraphs and visuals in your text to make it more pleasant to read.
That’s what web-oriented content is. By working systematically on all these crucial points, be sure to be at the top in the ranking of the SERP (search engine results pages).
Ideally, it is recommended to optimize your texts with a specialized company. Editors, referencing and web marketing professionals have the necessary skills and tools to best manage your content; You will thus gain visibility while increasing your commercial performance.